iEffect™ from Merck displays the whole world of innovative effect pigments in one App.
Indispensible for designers, architects, artists and anyone who works creatively with colors: "iEffect™" from Merck displays the whole world of innovative effect pigments in one App.
With the new free tool iEffect™, Merck is now building on the success of its application "PTE - Periodic Table of the Elements for iPhone": Use this attractively designed App to enter the world of effect pigments! iEffect™ presents the individual Merck pigments in detail by product group, each with a short description of their particular properties and capabilities - fast, clear and user-friendly.
Application examples for effect pigments
iEffect™ provides ideas and application examples for the pearl luster effects of Iriodin® and Biflair®, the sparkle effects of Xirallic® and Miraval® and the multicolor effects from Colorstream®. If required, photo galleries can illustrate the wide range of applications of Merck effect pigments.
Innovations, trends and news from the effect pigment market
With iEffect™, the customer magazine “effekte” from Merck is now available to users in digital form. Whether on the iPhone, iPod or iPad – apart from innovations, trends and background information on effect pigments, the magazine provides plenty of best practice examples.
Merck’s “iEffect™” app is available free of charge on Apple’s iTunes download site or on the App Store.
For more information, please contact us.
